This is where we connect our brand thinking to new opportunities. If you need content for a proposal, slides that speak to our past work, or to see how we've scoped brand projects in the past, see below.
Approach
We use human centered design to build brands that people can believe in.
We consider every aspect of a brand — from positioning to identity, expression to experience, digital to physical — to create a cohesive, differentiated experience that meets the needs of the business and audiences alike.
A brand is more than a logo. It's an evolving story told through every interaction.
For end users, business partners, and current or prospective employees alike, your brand is the summation of what it feels like to interact with you across every touchpoint in your ecosystem, from products and services to marketing and communication.
01
Strategic Brand Foundation
The DNA of your brand.
A system of choices that defines what you stand for, how you win, and how you show up. Grounded in who you authentically are today and aspirational about the future you intend to build.
Internal (What you stand for)
Purpose
Vision
Mission
Values
Architecture
External (How you engage with users)
Principles
Positioning
Personality
Promise
02
Brand Identity
A cohesive system of elements.
The visual and verbal system — logo, color, typography, imagery, motion, and voice — that makes the brand recognizable and coherent across touchpoints.
Visual Identity
Logo
Colors
Typography
Illustration
Photography
Iconography
Motion design
Verbal Identity
Naming
Messaging strategy
Voice and tone
Brand story
Tagline
Elevator pitch
03
Brand Expression & Experience
How the brand comes to life in the real world.
Applications across communications, environments, products, services, digital experiences, and even sound and smell. People come to know, understand, and connect with your brand because of its expressions.
Content
Communication strategy
Content strategy
Websites and apps
Packaging
Print collateral
Environmental graphics
Adcepts
Videos and storytelling
Experiences
Retail experiences
Employee programs
Immersive events
Digital tools
Loyalty programs
Community engagement
Resources
The materials that support the pitch, from proposals and deliverables to case studies and examples of past work. Use them to build momentum and tailor the story to the moment.
Slides
Brand Proposals
Google Slides templates for scoping brand work — from foundation to full rebrand.