Growth

This is where we connect our brand thinking to new opportunities. If you need content for a proposal, slides that speak to our past work, or to see how we've scoped brand projects in the past, see below.

Approach

We use human centered design to build brands that people can believe in.

We consider every aspect of a brand — from positioning to identity, expression to experience, digital to physical — to create a cohesive, differentiated experience that meets the needs of the business and audiences alike.

Google Slides Proposal Examples

Capabilities

A brand is more than a logo. It's an evolving story told through every interaction.

For end users, business partners, and current or prospective employees alike, your brand is the summation of what it feels like to interact with you across every touchpoint in your ecosystem, from products and services to marketing and communication.

01

Strategic Brand Foundation

The DNA of your brand.

A system of choices that defines what you stand for, how you win, and how you show up. Grounded in who you authentically are today and aspirational about the future you intend to build.

Internal
(What you stand for)
  • Purpose
  • Vision
  • Mission
  • Values
  • Architecture
External
(How you engage with users)
  • Principles
  • Positioning
  • Personality
  • Promise
Strategic Brand Foundation ring diagram

02

Brand Identity

A cohesive system of elements.

The visual and verbal system — logo, color, typography, imagery, motion, and voice — that makes the brand recognizable and coherent across touchpoints.

Visual Identity
  • Logo
  • Colors
  • Typography
  • Illustration
  • Photography
  • Iconography
  • Motion design
Verbal Identity
  • Naming
  • Messaging strategy
  • Voice and tone
  • Brand story
  • Tagline
  • Elevator pitch
Brand Identity ring diagram

03

Brand Expression & Experience

How the brand comes to life in the real world.

Applications across communications, environments, products, services, digital experiences, and even sound and smell. People come to know, understand, and connect with your brand because of its expressions.

Content
  • Communication strategy
  • Content strategy
  • Websites and apps
  • Packaging
  • Print collateral
  • Environmental graphics
  • Adcepts
  • Videos and storytelling
Experiences
  • Retail experiences
  • Employee programs
  • Immersive events
  • Digital tools
  • Loyalty programs
  • Community engagement
Brand Expression & Experience ring diagram

Resources

The materials that support the pitch, from proposals and deliverables to case studies and examples of past work. Use them to build momentum and tailor the story to the moment.

Slides

Brand Proposals

Google Slides templates for scoping brand work — from foundation to full rebrand.

Coming soon
Library

Brand Deliverables

Example outputs from past engagements — strategy decks, identity books, activation plans.

Coming soon
Case Studies

Brand Case Studies

Selected stories and outcomes from brand projects, organized by industry and capability.

Coming soon